Cowbridge Food and Drink Festival set to ‘spring’ forward with new date
Having celebrated its tenth anniversary last October, the award-winning Cowbridge Food and Drink Festival has grown to become one of the most popular events of its kind in Wales.
Thousands flock to the market town each year to sample the high quality artisan produce available, with only one factor ever putting a dampener on proceedings – and even larger attendance figures – the often inclement October weather.
For this reason – and in order to ensure the future growth of this annual showcase – the organising committee has taken the decision that future festivals will take place in May rather than October as previously.
The next festival is planned for May 2015 and will be hosted annually in the month of May from then on, taking advantage of a spring climate with the aim of attracting even more sponsors and visitors to the event.
Run by a volunteer committee, the Cowbridge Food and Drink Festival costs over £60,000 each year to set up and run, with 2013 incurring a substantial loss – attributed in a large way to the poor weather conditions. Festival expenses typically involve radio, newspaper advertising and PR; marquees, logistics and site management as well as the provision of the free park and ride, additional public toilet facilities, insurance and Festival entertainment all of which have to be paid for out of the proceeds received over the weekend of the Festival.
Speaking about the committee’s decision, John Davies, Festival Chairman said:
“We’ve enjoyed a hugely successful ten years of the Cowbridge Food and Drink Festival but we have come to realise that certain conditions are preventing us growing even further and attracting a wider audience to enjoy this fantastic weekend of food and family fun.
“In moving the date to May, we hope to attract new sponsorship and interest in the festival in 2015 and even more support from the local community and town’s traders who we rely on to work so closely with us.
“We see this change as a very positive thing and a real opportunity to revitalise the festival, drawing even more visitors to Cowbridge and generating higher income and economic growth for the region in the process.”